We believe that there is a strong investment case for Greenford, in West London’s borough of Ealing.

This is underpinned by three main factors:

• London’s population continues to grow much faster than it can build new housing, so people are moving out from the centre. Greenford should continue to be attractive to professionals who are looking for more living space for their money.
• Greenford is well connected to central London, Oxford and the Midlands. The area benefits from two train stations, and short bus journey away from Ealing, Shepherd’s Bush (for Westfield London), Wembley, Harrow, Hayes and Heathrow.
• Greenford is a great place for families. The area enjoys generous amounts of green open space. Ravenor Park is the largest of Greenford’s parks and each summer plays host to the Greenford Carnival, an event organised by local people, with children’s entertainment, live music, dance and food.

The truth of the matter is that London cannot house its growing population. It’s growing at 40,000 households a year while the housing stock has grown by no more than 25,000 a year at any point over the past 30 years. This data comes from Boris Johnson’s draft London Housing Strategy for 2014.

People are moving further out as transport links improve, and central London becomes more expensive and crowded. Greenford is well connected, with easy access to trendy areas such as Ealing, Notting Hill, Chiswick and central London. It should continue to be attractive to professionals looking for more space than they could achieve in central London.

Neighbouring Ealing, Shepherd’s Bush (for Westfield London), Wembley, Harrow, Hayes and Heathrow are all easily reachable by a simple bus journey. In 2019 Crossrail will be arriving at neighbouring Ealing Broadway, dramatically cutting travel times to the heart of the capital with a journey to Bond Street of around 12 minutes. Those who drive will appreciate the close proximity of the A40 and easy onward connections to the M40, M25, M4 and Heathrow to the west and central London eastbound.

Greenford benefits from a vibrant city centre putting a host of shopping facilities within reach. There’s a choice of supermarkets and a comprehensive selection of independent retailers selling everything from fresh fruit to sporting goods. Nearby, Ealing caters for everything you could possibly desire, with extensive shopping facilities, restaurants and nightlife, while Westfield London, the ultimate retail destination, is also easily reached by road or rail. Local schools include the sought after ‘Our Lady of the Visitation RC Primary School’ and ‘Cardinal Wiseman Catholic School’.

Greenford should also continue to be attractive to professionals looking for more space than they could obtain in central London. The growth in demand from increasing numbers of commuters and a growing local economy are combined forces that continue to drive capital and rental values up in areas like Greenford.